“Their rapid rise in profits has been off the backs of those experiencing gambling-related harm. “The prevalence of gambling operators in football sponsorship is a symptom of the vast sums of money lost by gamblersin Britain and around the world,” he said. Matt Zarb-Cousin of the Campaign for Fairer Gambling also voiced concerns. However, t he messaging needs to be much more explicit about the risk involved than what the gambling industry currently proposes.” We welcome the commitment to do more to promote safer gambling, because we all have a responsibility to help protect those at risk of developing a gambling problem. “Today’s news confirms that gambling advertising in sport has now reached a tipping point and we run the serious risk of normalising an adult activity for young people. “We are concerned about the effect further exposure to gambling will have on the younger generation,” he said. In the past the group has encouraged the use of messaging to raise awareness but its chief executive, Marc Etches, was critical of the measures proposed by the league. The Sky Bet deal was also met with disapproval by GambleAware, the industry-funded body which promotes responsible gambling. There’s not much point in trying to mitigate the problem with badges and slogans when you’re only reinforcing the normalisation of gambling.” Betting companies know they are under pressure but they employ measures that are tokenistic. Yet the relationship between football and gambling only continues to increase. “We also know how popular football is with young people, especially young men. “There is increasing concern about problem gambling and the effect of gambling on young people,” said Jim Orford, professor of clinical and community psychology at Birmingham University and director of Gambling Watch UK. In one element of this EFL clubs will add a swatch to their shirt sleeves promoting a responsible gambling message. “I am delighted that an agreement has been reached and the EFL is looking forward to continuing to work with our friends at Sky Bet from now until 2024 on enhancing the experience for supporters while ensuring this is done in the most appropriate and responsible way.”Īs part of the new arrangement Sky Bet will participate in a marketing campaign to promote gambling safety.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |